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Prior to launch, the brand invested in further extensive research into love and relationships, conducted in partnership with Oxford Internet Institute at Oxford University, to develop UK specific compatibility models.
Today e Harmony, fondly known as ‘the brains behind the butterflies’, proudly serves over 67.3 million members globally, with more than 4.5m UK members.
This blend of academic excellence and its real-world application feeds into Imperial’s exceptional learning environment, where students participate in research to push the limits of their degrees.
Imperial nurtures a dynamic enterprise culture, where collaborations with industrial, healthcare and international partners are the norm.
Our second report (2015) examined a range of possibilities that the future may bring, from full-sensory immersive virtual dating to the role DNA might play in compatibility matching.
I hope you agree that combining the skills and knowledge of some of the world’s most talented students with our own experts in matching and compatibility makes compelling reading.
This creates better matches and as a result, meaningful relationships that will stand the test of time.
In 2014 we released our first groundbreaking Future of Dating study in partnership with Imperial College Business School.
This predicted that by 2040 up to 70% of couples would get together online, with technology revolutionising the way we find love and build our relationships.
It’s encouraging for us to see that what started with online matching will continue to evolve and sharpen, making use of the array of possibilities that the ‘smart era’ has to offer.
Romain Bertrand, UK Country Manager, e uk October 2016 This report is a collaboration between relationship experts e uk and Imperial College Business School.
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The challenge for us in the future will be to understand how all this new data provided by the ‘Internet of Things’ relates to what scientists now call Deeper Learning, helping us to better understand the behaviour of people and how this relates to attraction.