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Until then, we still need to worry about the current state of the promotions tab. From a simple design perspective, you can see why the Amazon Local subject line catches the eye – its length and shape stand out from the other largely similar-looking structures. Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do – they are visually jarring.It’s chock full o’ mess, with stacks upon stacks of unopened emails. Another great email subject line example comes from Mequoda with the simple subject line of: Panic It’s just a single word, but it’s an emotionally huge one. An article at The New Yorker discusses our adoration of listmania: from the background.

However, if you know your audience well and your emails are targeted, a well placed joke can get your email opened and can earn major reputation points with folks on your wavelength. This strategy requires you to be confident in your understanding of your audience’s tastes and perceptions.Living Social also sends me emails about deals I looked at but didn’t end up buying by utilizing the very effective but always semi-creepy remarketing strategy.Living Social also sends me new deals based on my past purchases.Mail Chimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures.Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise.

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The promotion tab is scheduled for a major makeover – Google is starting to display promotional emails in a image-oriented design inspired by Pinterest. Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to digits.

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